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What is a Swarovski Crystal?


Crystals are well known for their perfection, transparency and clarity which challenges that of genuine gemstones. Swarovski has been perfecting the art of crystal making for 120 years and every year they come closer to replicating the brilliance of diamonds. Take a closer look at the exquisite variety we provide at Gem Avenue. There is a diverse selection of Swarovski crystal necklaces, Swarovski crystal pendants, Swarovski crystal bracelets and many more sparkling pieces you are sure to treasure for a lifetime in a variety of colors and shapes. We also carry crystal watch bands for ladies. You will also find combinations of crystals with Swarovski Pearl and lampwork glass beads.

Austrian Swarovski crystal earrings

What is a Swarovski Crystal?

“Swarovski is the premium brand for the finest crystal embellishments since 1895. It is recognized for its innovative excellence and its collaborations with top-class designers and brands in the fashion, jewelry, accessories, interior design and lighting industries across the globe.

Available in myriad colors, effects, shapes and sizes, crystals from Swarovski offer designers a fabulous palette of inspiration, and are produced according to the innovative, lead-free* Advanced Crystal standard.

Born out of a passion for detail and high-precision cutting, these precious ingredients impart refined glamour to everything they embellish.”

Austrian Crystal Love Necklace

What are Swarovski Crystal Elements?

“Our brand is currently in a transition phase: The “Swarovski Elements” branding is still valid and will for a certain time exist in parallel with the new “Crystals from Swarovski” Branding.” Gem Avenue has been using the previously approved phrase “Made with Swarovski Crystal Elements” along with the term “Crystallized” Both of which were approved terms by Swarovski for retailers using the Crystal Elements Branding. We will continue to use these terms until directed by Swarovski to change into the new “Crystals from Swarovski” branding term. This is based on the advice from Swarovski’s own site which reads: “Swarovski is one of the world’s largest crystal suppliers to jewelry manufacturers as well as to the clothing and lighting industries. Third party manufacturers mark these products by attaching the ingredient branding label “MADE WITH SWAROVSKI ELEMENTS”, or by describing them as “made with Swarovski crystals”, or as “Crystallized ™””
Simply put, the Swarovski Crystal Elements are individual crystal pieces made by Swarovski for jewelry designers, fashion designers and others to make new, original and innovative designs based around the superior brilliance of Swarovski Crystals. While these are not made by Swarovski’s own design house, the crystals are genuine Swarovski.

At www.austrianelement.com, we offer the finest quality Swarovski crystal jewelry. The crystal jewelry sets at Gem Avenue are going to make you question why people spend so much more on gemstones! There is a wide selection of crystal necklaces, crystal bracelets, crystal earrings and much more. Our handmade Swarovski crystal earrings made with Swarovski Crystal Elements are unique to our company.

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